C6 believes patient recruitment campaigns should be as unique as the sites they serve. We also believe that recruitment is effectively a marketing and sales function and with proper alignment, should be a growth engine for research sites. Our recruitment services are built on the best practices from across a number of for-profit industries.
Dave is a digital marketing executive with over 25 years of experience managing all aspects of the media targeting, buying, analysis and optimization and testing. Experience managing and running third party demand (lead) generation programs, as well as internal SEO, SEM, email, and display campaigns. Marketing operations expertise with setting up and managing programs, as well business unit general manager with P&L, sales, business and corporate development responsibility.
As a Managing Partner and Co-Founder, Dave leads all aspects of account management and campaign execution, ensuring client satisfaction and success. Under Dave’s leadership client retention is at 95% and the average account expansion is more than doubled over the last 3 years. Additionally Dave drives the product roadmap and business requirements for C6’s proprietary technology platforms.
Howie is an operational and senior management professional with over 30 years of experience in product marketing and business development. He’s an innovative digital marketer skilled in full customer journey including lead generation, acquisition, retention and loyalty. His visionary approach has led to successful development and introduction of new performance marketing products and high-impact business plans.
As a Managing Partner and Co-Founder he’s led the delivery of revenue growth and pipeline expansion since 2018. From C6’s first client, Adams Clinical in Boston, MA to over 100+ clinical research site and site networks, Howie is directly responsible for business development and building strategic relationships. Through his leadership and shared vision, C6 has grown topline revenue by 535% over the last 5 years. Additionally Howie shares responsibilities for developing business requirements and development priorities for C6’s proprietary technology platforms.
Neil has over 15 years of experience leading web and product design and development. He founded and led UI Farm, a digital agency focused on responsive web design, for 10 years. During that time, he spearheaded the development of custom solutions for companies across various industries, like fashion, banking, and e-commerce.
As Vice President of Product Development at C6 for the past 2 years, Palmer currently leads product initiatives at the executive level. With expertise spanning responsive web development, UI & UX design, back-end engineering and technical leadership, Palmer has a strong track record delivering complex digital solutions from concept to launch and is leading the development of Engage, lead management platform and MindCare360, web publishing tools.
One of the most common statistics people use when talking about patient recruitment is that more than 80% of trials fail to enroll on time. This is a complex and multifaceted problem facing the industry. While the pharmaceutical companies have the budget and desire to complete studies quickly and efficiently, it’s the local clinical research sites who are ultimately responsible for patient recruitment into those studies.
Unfortunately research sites generally lack the customer acquisition marketing acumen to enroll patients efficiently and at scale. While there is no single solution to patient recruitment, this capability is a critical foundation that needs to be in place. C6 is bringing decades of experience and their best practices in customer acquisition to the clinical research market.
C6 makes it easy and empowers clinical research sites to be successful with local advertising and patient recruitment. We incorporate a novel shared risk business model that aligns our interests with our clients, and we provide operational resources and technology tools to help sites outsource and automate lead management workflows.
C6 is a firm that believes patient recruitment campaigns should be as unique as the sites they serve, not one size fits all. Our site branded and customized approach is solving local recruitment challenges in clinical research one site at a time.
