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Marketing & Recruitment Technologies

Supporting Patient Recruitment Innovation

C6 deploys breakthrough technology unlocking life science expertise and operational efficiency. Our platforms bridge gaps in essential site capabilities of clinical trial lead generation and lead management.

Lead Management
Lead generation

Lead Management System

Lead management system purpose-built for clinical trial recruitment. Its robust feature set, including automation and AI, empowers effective communications, lead tracking and conversion.

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Discover Engage's Features:

  • Bi-directional text, calling and emailing with candidates
  • Follow-up reminders, task management and scheduling
  • Progressive lead profiling, qualification and scoring
  • Enrollment status tracing from prospect to enrolled
  • Note-taking for interaction and prescreening history
  • Marketing automation for triggered nurture campaigns
  • Continued enhancement of industry best practice functionality

Process Automation, Multi-channel Communication, and Analytics

Engage gives sites unprecedented visibility into and control over the candidate journey from first contact to enrolled participant. And continual improvements ensure pace with the most advanced recruitment innovations.

Proprietary web publishing platform built to enable mass customization of each site’s recruitment marketing and lead generation campaigns.

With MindCare360, C6 can deliver personalized site-relevant recruitment campaigns at virtually any scale. The technology allows us to customize digital marketing campaigns while optimizing performance through qualification analytics. Sites get the uniqueness they need, while sponsors realize consistency.

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  • Custom site branding, images, messaging matched to local community audiences
  • Flexible lead gen web forms with customized qualification questions per site/campaign
  • Rigorous testing of question impact on downstream enrollment rates
  • Centralized large-scale campaign launch with localized persona targeting
  • High-volume and high-value candidate modeling and awareness generation

Site Recruitment Cost Calculator

C6’s proprietary modeling tool provides unmatched visibility into the complex enrollment funnel by quantifying an essential metric – fully-burdened acquisition cost per enrolled patient. With C6 consultants’ experience optimizing ROI, the Calculator transforms recruitment from guessing to science.
  • Calculates investment required to achieve target randomized patients.
  • Flexible inputs reflecting each site’s uniqueness
  • Benchmarks performance and ROI across clinical indications.
  • Factors study availability patient requirements, site team (Recruiters, Coordinators and PIs) time, facilities overhead, ad campaign expenses.
  • Models the trade-offs of volume and quality across funnel conversion stages
  • Unlocks precision investment and resourcing to hit enrollment KPIs.
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