What makes C6 | Site Solutions’s approach to marketing for clinical trial recruitment different? A commitment to analysis and evidence-based decision-making from the outset.

Our campaigns begin with an analysis of the media landscape to identify buying opportunities and understand the competitive marketplace. We focus on four criteria:

📈 Competition: Media markets are competitive, so we want to know our competition, what they are doing, and how we can compete more effectively for the same eyeballs.

🤝 Cooperation: Some sites are bidding for their own campaigns, so we look for opportunities for the campaign to compound efforts and add incremental value or “shelf space.”

🏙 Localization: Each local media market has unique attributes of demand, competition, and opportunity, so our media strategy, bidding, and activity vary on a local level.

📏 Benchmarking: We use advanced market research tools to help with benchmarking and to understand how our performance compares on a relative basis.

Once we have a clear picture of how all four of these factors will affect the competitive landscape, we work with our clients to craft a customized strategy that will maximize the ROI on their marketing budget.