C6 recognizes that effective clinical trial recruitment requires an approach tailored to the unique needs of each site — their local market, their brand, and their real-world scheduling capacity. Our site-branded, locally targeted campaigns build trust with candidates and align communications from the first ad impression through a scheduled intake visit.
Our approach is truly patient-centric, priced per enrollment and/or per randomization milestone, and built around the operational and clinical capacity of the sites doing the work.
C6 provides advertising, outreach, and operational expertise for every site — customized and scaled to each site’s needs and clinical capacity. Powered by our CITI trained patient advocates and our built for purpose Engage technology platform, with AI automation, customizable prescreening and enrollment-probability scoring built in, C6 is a concierge alternative to “one size fits all” central recruitment campaigns. Additional services include site schedule integrations, medical record retrieval and candidate transportation for initial in-person site visits.
When incentives are correctly aligned, good things happen. C6 partners with the sites to execute recruitment campaigns that are customized and scaled to their operational capacity — while assuming financial risk tied directly to enrollment and randomization milestones. Our pure performance pricing model keeps C6, sites, and sponsors aligned to the same outcome.
C6 is paid per enrolled or randomized candidate — aligned to study objectives
No campaign setup fees for creative content, web development or site onboarding
No ongoing fees for advertising or management of media buys
No guaranteed payments, set-up fees, or fixed costs
Campaigns are paced to each site's scheduling capacity, and can be adjusted anytime
Pricing 100% aligned to your study's enrollment and randomization goals
Every site is unique, and so should its recruitment strategy be. Too often central campaigns force a cookie-cutter program on every site, ignoring the patient–site relationship that actually drives enrollment.
C6 draws on deep customer acquisition experience, proprietary AI-powered marketing technology, and a CITI-trained Patient Advocate Team working as an extension of each site’s clinical staff to deliver qualified candidates to each site’s doorstep. Our at-risk pricing model, billed per enrollment and/or per randomization, keeps C6’s objectives aligned with site and sponsor program goals.
This approach delivers the local results your sites need, with the scale of a centrally run program.
