How solid is your contact strategy for clinical trial patient recruitment?

This topic has been coming up a lot with C6 | Site Solutions’ customers lately, so I thought it might be helpful to share a few pointers to consider:

💡Establish a good baseline before you change anything.

💡If your outreach is underperforming, first consider how robust the strategy is in terms of speed to lead and number of contact attempts. Look for opportunities to improve if either of these seems off.

💡Reconsider your overall approach to make sure your site is meeting prospects where they are in terms of social platforms, preferred contact methods, and office hours for intake. If your office hours are restrictive, try being more flexible.

💡Track your critical metrics and compare them to the baseline data after implementing each change.

Most of the time, there are at least a few simple, “low-hanging fruit” changes that will improve your patient recruitment efforts.